At McSweeney’s, our business is to provide the best meat snacks in Canada. We don’t own or operate any farms, but we understand the fundamental importance of good animal welfare practices and the link between animal health, animal welfare, and food quality/safety. As an organization, we are committed to sharing the same values as our customers which includes looking after the welfare of animals raised for our products.
It is our intention that all meat producers and processors associated with the McSweeney’s brand must ensure good welfare conditions for all farm animals. We believe there are always better, more compassionate ways available to raise animals.
Over the next five years, we will be working with our partners and suppliers to put those methods into full practice. Today, we already require animal welfare audits from processors who are suppliers of McSweeney’s. This animal welfare program is an extension of that policy and a commitment to living our values at the farm-level. Annual targets for farmers and processors will be monitored and assessed by and an advisory body to ensure we meet our strict goals. In doing so, not only will McSweeney’s be improving the lives of animals raised for our products, but we hope our commitment will inspire the right behaviours from other meat snack producers and the farms who supply our highly valued Canadian Beef.